Preview
Why You Need Trust to Do Business
Capitalize on my core competency
cognitive trust
evidence
competence
intent
integrity
under-promising & over-delivering
dispositional trust
competence mismatch
Cognitive trust can be earned from competence, intent and integrity, so use that to place my trust in the right people and earn the trust of others.
Defense Against the Dark Arts of Influence
Charisma
confidence
good posture
projecting voice
direct eye contact
praise
optimism
Yesterday is history, tomorrow is a mystery, today is a gift, that’s why it is called the present.
Common ground
Appearances
The Secret to Business Writing
audience analysis
Content is more important than form
How to Speak With Confidence
Content is just as important as form
Practice
Simple, Unexpected, Concrete, Credible, Emotional, Story
Active listening
Paraphrase